Peermont owns a number of hotels, resorts and destinations for travellers so during my time at E.O.H my team was tasked with developing a model that could pin point the key factors that would help encourage their current and potential clients to still book and engage in outgoing activities during a winter season.
There were a lot of aspects considered and I will briefly showcase the processes followed below. Our team came up with a digital marketing campaign and my specific role was to be a part of the researching and brainstorming phases thereafter I was assigned to create the look and feel of the social media content for the new campaign. Please have a look at the PDF document.
Different members met with the relevant individuals within the Peermont’s ecosystem and after several meeting, we established a number of issues looking at where Peermont were standing at the initial point and we had to recreate a model that will help all departments speak the same message and throughout.
Ultimately, we discovered the areas that needed more focus as shown in the image, we had to cut their costs in marketing whilst making sure we increase annual revenue by at least 3% , create content that is more engaging, and a self-service like experience to name a few… below I will brief show the processes followed to reach the final conclusions.
We performed a SWOT analysis from the data collected their current clients, the meetings with the relevant stakeholders and performing extreme competitor analysis to analyse the kind of strategies that have proven to work then also point out what Peermont could be lacking.
I was responsible to first create the look and feel of the campaign. I put together a PDF document showing how it will look on different platforms and for the various sub-companies under Peermont. I created static images as well as Gif carousels as the final deliverable.
After the successful run of the Winter Funstays campaign, I was supplied with a low fidelity wireframe and appointed to create the main landing page’s interface for Peermont’s Year-End Event. Please check out the complete design to see the final deliverable I presented.
