My career has been driven by a passion for understanding how people interact with digital products and how thoughtful design can solve real business challenges. Since beginning my journey in 2014, I've worked across enterprise organisations, agencies, and product teams, contributing to projects in automotive, healthcare, financial services, publishing, media, and analytics. Along the way, I've developed a balanced skill set that combines user experience, interface design, front-end development, and enterprise implementation.
Every role throughout my career has introduced a new perspective on digital product design. Starting in a small product team taught me to think beyond interfaces and understand the complete UX process. Agency work strengthened my ability to solve diverse business problems, while enterprise environments refined my attention to detail, collaboration, and scalable implementation. Today, I enjoy creating digital experiences that balance user needs, business objectives, and technical execution.
April 2017
At Advinne, I identified an opportunity to establish the company's digital presence by proposing and helping deliver its first e-commerce website. Beyond front-end design, I contributed to social media strategy, digital campaigns, and brand awareness, gaining valuable experience connecting user experience with measurable business outcomes. Eventually the work load became unstable then I joined E.O.H.
February 2019
Joining EOH exposed me to a wide range of projects across automotive, healthcare, hospitality, and digital marketing. Working within teams, I contributed to UX strategy, interface design, responsive web development, and campaign experiences. During this period I also designed multi-platform Looker Studio dashboards, bringing together website, search, and social media data into centralised reporting experiences.
November 2023
At IG I work within an international product team delivering digital experiences across more than seventeen country websites using Adobe Experience Manager. My role focuses on implementing responsive experiences, maintaining consistency within enterprise design systems, collaborating with multidisciplinary teams, and ensuring high-quality digital experiences across global markets.
Great digital products are rarely the result of great visuals alone. They come from understanding users, asking the right questions, collaborating with stakeholders, and continuously refining ideas until they become intuitive experiences. Whether I'm planning information architecture, designing interfaces, or implementing production-ready pages, I aim to contribute beyond the brief by identifying opportunities that improve both the user experience and business outcomes.
One of the most rewarding aspects of my career has been working across the full spectrum of digital product development. From user research and information architecture to front-end implementation, analytics, and enterprise content management, I've developed an appreciation for how every discipline contributes to a successful user experience. This broader perspective enables me to communicate effectively with designers, developers, marketers, and business stakeholders while keeping the end user at the centre of every decision.
Outside of UX and product design, I enjoy photography, video production, and exploring new creative technologies. These interests continue to influence the way I approach storytelling, composition, and visual communication within digital products.
As I continue to grow as a UX professional, I'm looking for opportunities where I can contribute across the entire product lifecycle—from discovery and information architecture to interaction design and implementation. I enjoy solving meaningful problems, collaborating with talented teams, and creating digital experiences that are intuitive, scalable, and built to make a lasting impact.
November 2014
Yookos Microblogging Network UI/UX DesignerMy career began at Yookos shortly after completing my studies, where I joined a small product team responsible for the complete UX process. Working across Android, iOS, Windows, and responsive web experiences exposed me to user research, requirements gathering, wireframing, interaction design, and high-fidelity interface design, giving me a strong foundation in user-centred product development.